Description: What is a 21st Century Brand? : New Thinking from Next Generation of Advertising Leaders, Hardcover by Kendall, Nick (EDT), ISBN 0749472626, ISBN-13 9780749472627, Brand New, Free shipping in the US The IPA Excellence Diploma is the culmination of a series of career-defining qualifications created by the UK’s Institute of Practitioners in Advertising (IPA). Here, editor Nick Kendall, creator of the IPA Excellence Diploma, gathers 20 exemplary papers produced the first ten years of the IPA Excellence Diploma, written by leading and emerging professionals in creative, media, and agencies. With brands and branding as an overarching theme, contributors discuss topics including the evolution of brands, brand management, the future of brand communications in social media, and confronting complexity to survive the future. As a whole, the papers reflect the growing trend toward professionalization of the advertising industry. Case boxes, summary boxes, and process diagrams are included. Annotation ©2015 Ringgold, Inc., Portland, OR ()
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Book Title: What is a 21st Century Brand? : New Thinking from Next Generation
Author: Kendall, Nick (EDT)
Language: english
