Description: Tiktok Boom by Chris Stokel-Walker A fascinating look behind the scenes of todays hottest social media appTikTok is the fastest growing app in the world, and the first to challenge Silicon Valleys dominance of social media. Why is TikTok so appealing to todays social media audience? How has it taken over the world in just a few years, and what does its success mean for the future of technology?In TikTok Boom, journalist and author of YouTubers Chris Stokel-Walker has interviewed scores of people connected to the worlds hottest app, including current and former employees, as well as some of TikToks biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijings answer to Google, and finds out what has happened to its founder, Yiming Zhang. TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the worlds new tech order. FORMAT Paperback LANGUAGE English CONDITION Brand New Review "A careful, detailed teardown of the people, culture and technology behind the worlds most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller - this one does." -- Azeem Azhar, Founder, Exponential View"In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of Chinas first global platform threatening Silicons Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers." -- David Craig, Clinical Professor, USC Annenberg"Its clear that Stokel-Walkers strength is that hes not just TikTok-literate, hes TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world." -- Rui Ma, founder, Tech Buzz China"This book charts the story of an app on the rise thats changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture." -- Li Jin, Atelier Ventures"TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact its having." -- Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee Details ISBN1728283442 Author Chris Stokel-Walker Short Title TikTok Boom Publisher Sourcebooks Language English Year 2023 ISBN-10 1728283442 ISBN-13 9781728283449 Format Paperback Subtitle Chinas Dynamite App and the Superpower Race for Social Media Pages 280 Imprint Sourcebooks Country of Publication United States AU Release Date 2023-01-24 NZ Release Date 2023-01-24 UK Release Date 2023-01-24 DEWEY 302.231 Audience General Publication Date 2023-01-24 US Release Date 2023-01-24 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:158581473;
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Format: Paperback
Language: English
ISBN-13: 9781728283449
Author: Chris Stokel-Walker
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Book Title: Tiktok Boom
ISBN: 9781728283449
