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Publication Name: McGraw-Hill Companies, The
Publisher: McGraw-Hill Companies, T.H.E.
Edition: 9
Topic: Marketing / General
Book Title: Essentials of Marketing : a Global-Managerial Approach
Publication Year: 2002
Number of Pages: 624 Pages
Language: English
Genre: Business & Economics
Author: William D. Perreault, E. Jerome Mccarthy
Book Series: The Mcgraw-Hill/Irwin Series in Marketing
Format: Hardcover
