Description: Entrepreneurial Marketing : A Blueprint for Customer Engagement by Beth L....Condition of textbook is Authentic, Good with minimal wear to covers. Clean Pages, no marks or writing Ships Secure USPS Ground for Free 1 day Shipping Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
Price: 70 USD
Location: West Chester, Pennsylvania
End Time: 2024-11-27T20:24:25.000Z
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Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 376 Pages
Language: English
Publication Name: Entrepreneurial Marketing : a Blueprint for Customer Engagement
Publisher: SAGE Publications, Incorporated
Subject: Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Small Business
Publication Year: 2020
Item Height: 0.6 in
Item Weight: 22 Oz
Type: Textbook
Item Length: 9.1 in
Author: Beth L. Goldstein
Subject Area: Business & Economics
Item Width: 7.4 in
Format: Trade Paperback
